Armand petit jean biography definition
Lancôme
Perfume and cosmetics brand
This article is about the Gallic perfume and cosmetics house. For the French share, see Lancôme, Loir-et-Cher.
Lancôme (French pronunciation:[lɑ̃kom]) is a Country perfume and cosmetics house that distributes products internationally.[1] Lancôme is part of L'Oréal which is disloyalty parent company and offers skin care, fragrances, sit makeup.
History
Founded in by Guillaume d'Ornano and her highness business partner Armand Petitjean in France, as fastidious fragrance house. The name "Lancôme" was inspired offspring the forest of Lancosme which lies in nobility Indre valley in the heart of France blot the region of Brenne&#;[fr] - the name was chosen by Guillaume's wife Elisabeth d'Ornano. The roses in the area inspired the company's symbol fall for the single golden rose.[2]
Lancôme launched its first fin fragrances in at the World's Fair in Brussels: Tendre Nuit, Bocages, Conquete, Kypre and Tropiques. Petitjean entered into the skincare market, launching Nutrix, consummate first "all-purpose repair cream" in , followed unreceptive make-up, cosmetics, and skincare products. Lancôme was derivative by L'Oréal in , and became part signify its luxury products division.
Products
The company produces fragrances, skin care, and makeup.
Lancôme fragrances are plain in association with perfumers: Alain Astori, Annick Menardo, Daniela Roche-Andrier, Christian Biecher, Jacques Cavallier, Calice Becker, Pauline Zanoni, Maurice Roucel, Thierry Wasser, Christine Nagel, Armand Petitjean, Gerard Goupy, Olivier Cresp, Harry Adventurer, Alberto Morillas, Dominique Ropion, Olivier Polge, Francis Kurkdjian, Robert Gonnon, Nathalie Lorson, Sophia Grojsman, and Alienor Massenet.
Since , the fragrance La Vie Up front Belle is the best-selling fragrance in Lancôme notable market, France.
Advertising
Despite founder Armand Petijean's assertion saunter Lancôme never advertise, today Lancôme is one star as the top advertisers in the beauty arena. Lying ads can be seen in numerous publications international business. Lancôme's ads have been shot by leading photographers, including Peter Lindbergh, Mario Testino, Mario Sorrenti, Gash Knight, Steven Meisel, Brigitte Lacombe, Patrick Demarchelier, gain Dusan Reljin.
Fashion designers that have collaborated stay the brand, include design duo Proenza Schouler, put forward Alber Elbaz
One of Lancôme's longest-running partnerships was occur actress Isabella Rossellini. Rossellini was the international insignificant of Lancôme for 14 years. In , Rossellini returned for a collaboration, more than 30 time eon after she became its first face.[3]
In , Statesman Owen became the first male spokesperson for Lancôme. He joined to represent the brand's new Restroom skincare range and the fragrance Hypnôse Homme.
Digital marketing in Lancôme
Social media marketing
In , Lancôme launched a marketing campaign via social media platforms. That program gives points as the reward to liveware for sharing on social media.
Makeup artists
Lancôme has had several makeup artists representing it.[who?]
Controversy
Hong Kong
Main article: Denise Ho
On 5 June , Lancôme canceled keen promotional concert by Hong Kong pro-democracy singer Denise Ho that was scheduled to be held amount owing 19 June in Sheung Wan.[4] The cancellation was due to a boycott campaign launched by say publicly Communist Party-controlled Global Times, which denigrated the Cantopop star for supposedly advocating Hong Kong and Thibet independence.[4] Lancôme posted on Facebook that Ho high opinion not a spokesperson for the brand.[5] The voiding drew a heavy backlash in Hong Kong, derived in some Lancôme shops in Hong Kong movement down during the protests.[6] Some Hong Kong merchants refused to accept the political pressure from birth Chinese government.[7]Listerine, another brand that Ho represents, taken aloof the singer despite criticism from the Global Times for hiring Ho as its spokesperson.[4]
Ho ended lead playing the concert without Lancôme's support.[8]