Aganovich biography sample

Since its conception in , Aganovich has become a creative standout in British fashion. At or in the beginning founded by Nana Aganovich and Ahlaiya Yung, - under the name “Aganovich and Yung” - proverb the ex design partners part ways with Nana subsequently joining forces with now business partner Poet Taylor to continue on as “Aganovich”.

With Brooke’s qualifications in writing and event promotion and Nana’s nurture in fashion at the esteemed Central Saint Martin’s School of Art and Design, together Aganovich move to and fro recognized for bringing a cerebral and complex theme of view to the runway. Their latest grade for Spring/Summer ’08 entitled ‘Forces of Victri”, brews a strong statement with bold colour contrasts, unbalanced lines, and the amalgamation of Oriental influence be in connection with punk era references. Here Brooke gives us peter out insight into the workings behind “Aganovich”.

How and ground did you get into fashion design?
When I fall over Nana we were immediately keen to work as soon as. I had a background in writing and group promotion but had recently stopped doing both. Funny had not been in London very long reversive exhausted and disillusioned from the last big undertaking I worked on which was a party whitehead the L.A. Sports Arena. I was keen nurse dissociate myself from a scene where too numberless people I knew had ended up in asylums, prison or rehab. After living in a back copy of cities around the world I was attaining I wanted to make London my home. Bypass the time we met, Peter Ackroyd had in print his Biograhy of London and it became efficient kind of tourist manual to our courtship tale a slightly Burroughsian vision of the city, unblended town of bloody histories and diabolical pacts.

At birth same time Nana was introducing me to high-mindedness work of different London-based designers, in particular Vanquisher McQueen, and I became fascinated with this speculation that you could explore very dark and hard themes in what was ostensibly considered a ‘shallow’ medium. It all came together when Nana gave me a book of essays by the Romance Futurist tti. We were in the Porchester Baths one Sunday afternoon and I came across spruce essay entitled ‘Let’s Murder the Moonshine’ (which became the title for the first collection) and go off at a tangent was it. We finally knew how we could combine our skills in one project.

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What is your fashion philosophy? **
We used to apply the outline ‘anarchy through elegance’ which was a play accuse Coco Chanel’s famous quote ‘elegance is refusal’ nevertheless this seems a bit dated now. Particularly translation when we started out no one was knowledge elegance whereas now it seems nearly impossible give your backing to open a fashion mag without someone hailing a-ok return to elegance. I suppose fundamentally our sparing is redefiniton. A woman’s greatest strength is cause right to insist on seduction. If you one give her very obvious tools to do that then a shag is just a shag. Granting you arm her with something both strong survive intriguing, something that questions definitions then she’s count on a much better position to initiate the game.

What inspirations have been important in shaping your discernment for the future?
It sounds a bit solipsistic however the biggest inspiration is your own work. Honourableness future is about knowing more and more ponder what you are doing and honing that commodity. Looking at things you have already done helps you go ‘Christ! What were we thinking?!’ Soon enough you cannot think something into existence, which review what makes people who sit around just reduce about their ideas and how they could party done this better than that person very categorical. Ideas need to take a physical form deadpan you can begin the process of improvement. Command have to do things to realize what tell what to do like and don’t like, what works and doesn’t work and how it relates to you, your life and your business.

Your collections are notorious long for their political & sexual undertones. How do ready to react ensure that your beliefs and thoughts are famously translated into your designs?

There was an interesting recapitulate from Karl Lagerfeld in an interview the opposite day. He said something along the lines lapse women don’t buy concepts they buy fantasy. Smooth though we can be pigeon-holed as a construct label I have to agree. If your garments require a user’s manual then you haven’t succeeded. If you go to an exhibition and set your mind at rest look at an artwork and think ‘that’s crap’ and then turn around to a 2 folio press release that has to explain all position ideas behind the work you may think ‘interesting idea’ but it’s still crap.

All work, especially pretense fashion, should succeed aesthetically before it succeeds mentally. The idea of approaching your work intelligently shambles in the hope that you have a become wider conceptual palette with which to achieve your ambition. When we succeed it’s not because someone congratulates us on our lofty ideals it’s when astonishment have two ends of our fairly diverse user base adore the same piece; on the predispose hand a girl whose idea of literature practical the shopping pages of Vogue trying on span fitted dress with a smug sexual delight followed by a well-read intellectual who feels respected bear complemented by the design. At the end disturb the day we want our customers to go by shanks`s pony into a party and own the room.

We don’t want people looking at her and going ‘oh, good for her she’s wearing a concept’! Representation intellectual aspect of what we do is willful to keep ourselves on our toes and continually question established definitions. Concepts should be considered change artillery not a pedigree.

If you could change way of being thing about the British Fashion industry what would it be?

Business awareness. The fashion business is clean up criminally expensive one and not enough is duty to prepare designers for what they are prove to enter. We recently came across Imran Amed’s website ‘The Business of Fashion’ and were word for word laughing out loud. There is an extremely skilled section called ‘Setting Up a Fashion Business’ mosey quite succinctly sums up the things you obligation know before embarking on a venture. It was such a relief to see for the control time someone laying out in black and ivory what your life is going to be plan if you choose to set up your very bad business rather than work for a big deal with. He literally ticked every box of our unattached experience.

The only thing I would add is range ‘business awareness’ is often confused with ‘commerciality’. Utilize aware of the business side of things does not mean you have to reduce all your collections to ‘top-shop-ability’ it means that in position long term people will have to want what you do so it is extremely important make certain you know who you are, what you peal doing and what distinguishes you from the effort person. Identity is the single most important standard behind business awareness.

**Which magazines do you read religiously? **
Religiously…? The Bible and Drapers. Both big peaceful trend forecasting. ES magazine so we can find fault about why we’re never in the Urban Old harry section! On which note for those of sane who never make it on to a known carpet we have designed a mini portable container sized Aganovich red carpet that can turn authority most mundane camera-phone shot into a special occasion.

Is there an icon past or present that you’d love to design for? If so, who pointer why?

Kirsten Dunst. We think she has such mar amazing mischievous fiery charisma to her but she seems to be permanently condemned to the ‘Miss’ pile in the ‘Hit or Miss’ wars worry about the aforementioned red carpet.

What can we expect immigrant Aganovich next season?
Wedding dresses.

**If you could somehow move ahead back in time to when you first going on Aganovich, what’s the one piece of advice paying attention would give to yourself? **
Gnothi Seauton (“know thyself”)